The future isn’t predicted. It’s practiced.

WARDROBE, SWEATERS, MOVE Geren Lockhart WARDROBE, SWEATERS, MOVE Geren Lockhart
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Friends First

A different kind of ambition. Fireside Pilates and Next Season's hand-knit deadstock merino Sporty Top — eight hours per piece, customer-chosen colorway, built to be repaired and eventually reknit. Three women quietly redefining what luxury, scale, and success look like in 2026.

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CASE STUDY, HARD NO Geren Lockhart CASE STUDY, HARD NO Geren Lockhart
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CASE STUDY - Hanover

Our critical examination of Hanover's launch reveals the gap between "Made in America" marketing and actual transparency. This case study exposes the finance-to-fashion pipeline—where venture capital and private equity operators exploit opacity, greenwashing, and media access to launch brands offering nothing new or impactful to an oversaturated market.

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WARDROBE, SWEATERS Geren Lockhart WARDROBE, SWEATERS Geren Lockhart
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Sheep Inc.

Sweaters built for the long game. A new kind of luxury, Sheep Inc.'s regeneratively grown merino regulates temperature, resists wear, and improves over time—backed by carbon-negative production and supply chain transparency you can actually verify. Meet your sheep. Understand the model. Invest in pieces that deserve precious closet space.

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WARDROBE Geren Lockhart WARDROBE Geren Lockhart
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The Cotton Project–Denim edition

Your perspective changes radically when you think about a pair of jeans throughout its whole lifespan. Imogene + Willie's natural indigo Cotton Project proves that well-made denim is an investment in regenerative agriculture, American manufacturing, and circular fashion economics.

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WARDROBE Geren Lockhart WARDROBE Geren Lockhart

Miu Miu's Upcycling Project Matters

Miu Miu's collaboration with Oscar-winning Catherine Martin demonstrates upcycling as opportunity, not compromise. While the clothes cost thousands, the education is free—and reveals what happens when visionary leadership prioritizes cultural impact alongside commerce.

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WARDROBE Geren Lockhart WARDROBE Geren Lockhart

Truly Circular Fashion

Kowtow proves 100% plastic-free, circular fashion can be chic, functional & commercially viable. This New Zealand brand offers clothed you want to wear with complete supply chain transparency, repair programs, and genuine circular design. After two decades in fashion, discovering them felt like finding a rare species—and they're currently having a sale.

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WARDROBE Geren Lockhart WARDROBE Geren Lockhart
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The Cotton Project

From soil to system, The Cotton Project by Imogene + Willie traces a t-shirt made differently—regenerative cotton, legacy loopwheel looms, and a production chain rooted in trust, care, and proximity. Not just better clothes—a better way forward.

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WARDROBE Geren Lockhart WARDROBE Geren Lockhart
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Another T-shirt?

The t-shirt—ubiquitous yet profound. Four billion people wear one daily, each with an environmental footprint and human story. How do we navigate this complex global system with intention? A guide to more deliberate choices in a world of constant consumption.

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WARDROBE Geren Lockhart WARDROBE Geren Lockhart

A tee worth making space for

Imogene + Willie’s tee is a keeper—crafted to last, repair, and support those affected by LA fires. Their commitment to circularity and community-driven practices offers a more thoughtful alternative to trend-driven brands, delivering lasting value over fleeting styles.

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