The future isn’t predicted. It’s practiced.
Friends First
A different kind of ambition. Fireside Pilates and Next Season's hand-knit deadstock merino Sporty Top — eight hours per piece, customer-chosen colorway, built to be repaired and eventually reknit. Three women quietly redefining what luxury, scale, and success look like in 2026.
Sheep Inc.
Sweaters built for the long game. A new kind of luxury, Sheep Inc.'s regeneratively grown merino regulates temperature, resists wear, and improves over time—backed by carbon-negative production and supply chain transparency you can actually verify. Meet your sheep. Understand the model. Invest in pieces that deserve precious closet space.